Privacy Policy

Last updated: [01-05-2026]

1. Introduction

This Privacy Policy describes how The Way We Sleep (“we”, “our”, or “us”) collects, uses, and protects information when you visit thewaywesleep.com (the “Site”).

We respect your privacy. We collect the minimum information needed to operate the Site and never sell your personal information.

By using the Site, you agree to the practices described in this policy. If you don’t agree, please don’t use the Site.

2. Information we collect

2.1 Information you give us

When you contact us, subscribe to our newsletter, or purchase a digital product, we collect:

• Name
• Email address
• Message content
• Payment information (processed by our payment provider — we don’t store credit card details)

2.2 Information collected automatically

When you visit the Site, we automatically collect:

• IP address and approximate location
• Browser type and version
• Operating system
• Pages visited and time spent on each page
• Referring website
• Device type (desktop, mobile, tablet)

2.3 Cookies and tracking

We use cookies and similar technologies for:

• Essential functions (remembering your preferences)
• Analytics (Google Analytics 4 to understand which content helps readers)
• Advertising (if you see ads, they may use cookies)
• Affiliate tracking (when you click affiliate links, partners may set cookies)

You can disable cookies in your browser settings. Some features may not work properly without cookies.

3. How we use your information

• Send newsletters and content updates (only if you subscribe)
• Respond to your messages
• Deliver digital products you purchase
• Improve the Site and content quality
• Understand which articles are useful and which need improvement
• Detect, prevent, and respond to security issues, fraud, or abuse
• Comply with our legal obligations

4. How we share your information

We never sell your personal information. We share data only with:

4.1 Service providers

• Hosting provider
• Email marketing platform
• Analytics provider (Google Analytics)
• Payment processor
• Ad network
• Affiliate networks (Amazon Associates, ShareASale, etc.)

4.2 Legal requirements

We may disclose your information if required by law, court order, or to protect our rights, your safety, or the safety of others.

4.3 Business transfer

If the Site is sold or restructured, your information may transfer to the new owner. We’ll notify you before this happens.

5. Your rights

5.1 If you’re in the EEA or UK (GDPR)

• Access the personal data we hold about you
• Correct inaccurate data
• Request deletion (“right to be forgotten”)
• Restrict or object to certain processing
• Receive your data in a portable format
• Withdraw consent at any time
• Lodge a complaint with your local data protection authority

5.2 If you’re in California (CCPA/CPRA)

• Know what personal information we collect
• Request deletion of your personal information
• Opt out of the sale or sharing of personal information (we don’t sell, but you can still opt out)
• Non-discrimination for exercising your rights

5.3 How to exercise your rights

Email: privacy@thewaywesleep.com — we’ll respond within 30 days.

6. Children’s privacy

The Site is intended for adults. We do not knowingly collect personal information from children under 13 (under 16 in the EU/UK).

If you believe a child has provided us with personal information, please email privacy@thewaywesleep.com and we’ll delete it immediately.

7. Data retention

• Newsletter subscribers: until you unsubscribe, then deleted within 90 days
• Contact form submissions: 2 years, then archived or deleted
• Customer purchase records: 7 years (for tax compliance)
• Analytics data: aggregated/anonymized data may be kept indefinitely

8. Security

We use reasonable technical and organizational measures to protect your data: SSL/TLS encryption, secure hosting, access controls, and regular security reviews. However, no method of transmission over the internet is 100% secure.

9. International data transfers

The Site is operated from [Country]. If you visit from outside this country, your data may be transferred to and processed in countries with different data protection laws. We use standard contractual clauses and other safeguards for international transfers.

10. Third-party links

The Site contains links to third-party websites, including affiliate partners. We’re not responsible for their privacy practices. Please review their policies separately.

11. Changes to this policy

We may update this Privacy Policy occasionally. The “Last updated” date reflects the most recent revision.

For material changes, we’ll notify newsletter subscribers by email and post a notice on the Site at least 14 days before changes take effect.

12. Contact us

Email: privacy@thewaywesleep.com